Conceptualization

Ashley Henry is a Jamaican immigrant living in Canada. Having moved to Canada after attending 6th form at the Wolmers Trust High School for girls she was shocked at how resources, materials, clothes and opportunities at large were discarded by Canadians due to the availability and ease of access to said resources. This availability of resources that were being discarded were things that she believed many people back home in Jamaica, would be much more grateful for and put to much better use.

 

Many of her friends in Canada would clean their closets quarterly and simply discard of the clothes and material either in the bin or donating to organizations they had no knowledge about just to rid their personal space and homes of the items they no longer needed. Many also would leave scholarship applications and possible assistance on the shelf due to ease of access to money and resources to fund education from other government entities. Put frankly, they were spoilt for choice.

 

Having  worked in finance for many large charitable organizations, Ashley observed how small a percentage of donations, resources or funds donated actually reached the people in need these organizations were meant to serve. This is where she saw the opportunity for Yawdie to Yaad to fix these issues that existed and to serve as a direct pipeline of Jamaican's abroad (immigrants and of Jamaican heritage) to serve communities and individuals directly and remove the bureaucracy, red tape , overhead costs and misuse of donations .